User and nonuser are terms used to distinguish between:
A) those who purchase one company's product and those who buy from its competition
B) those who consume the product and those who do not
C) ordinary consumption and extraordinary consumption
D) those who know the product and those that do not
E) None of the above.

Question

Quizplus · Accepted Answer

User and nonuser typically refer to those who consume a product and those who do not, respectively. This distinction is important for understanding market segmentation and targeting strategies.

User and Nonuser Are Terms Used to Distinguish Between