Which of the following statements about using perceptual mapping for image analysis is correct?
A) It does not require identifying the particular set of important product attributes that determine consumers' brand image.
B) It is attractive for its ability to suggest new products.
C) It is useful for assessing consumers' price sensitivity.
D) A and B
E) A, B, and C

Question

Quizplus · Accepted Answer

Perceptual mapping is a technique that helps visualize the position of products or brands in the minds of consumers. It is based on the idea that consumers perceive products and brands based on a set of attributes that are important to them. By identifying these attributes and plotting them on a map, marketers can see how consumers perceive their products and brands relative to the competition. Perceptual mapping can be used to identify opportunities for new products, assess consumers' price sensitivity, and track changes in brand image over time.

Which of the Following Statements About Using Perceptual Mapping for Image