The information stored in memory that is relevant to the purchase, consumption, and disposal of goods and services is called:
A) consumer knowledge
B) consumer experience
C) buyer information
D) consumer perception
E) None of the above.

Question

Quizplus · Accepted Answer

Consumer knowledge refers to the information that a consumer has stored in memory regarding the purchase, consumption, and disposal of goods and services. It encompasses what consumers have learned and retained from their experiences and interactions with products and services.

The Information Stored in Memory That Is Relevant to the Purchase