One solution to the wearout problem involves using ads that differ in their execution but that carry the same basic message.
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Q18: Zipping occurs when a person fast-forwards through
Q19: Habituation occurs when a stimulus becomes so
Q20: Advertising wearout describes ads that are effective
Q22: The single requirement for making contact with
Q23: There are two parts to attention: focus
Q24: Being the focus of attention during decision
Q25: Sensory memory refers to that part of
Q26: Short-term memory is the mental warehouse containing
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