An example of _____ was when Mel Gibson gave an apology for his behavior and checked himself into rehab after he was arrested for drunk driving and an anti-Semitic tirade.
A) a trial balloon
B) a news hook
C) crisis management
D) lobbying

Question

Quizplus · Accepted Answer

Crisis management involves taking steps to mitigate damage to a person's or organization's reputation after a negative event, such as Mel Gibson's apology and rehab admission following his arrest and tirade.

An Example of _____ Was When Mel Gibson Gave an Apology