Since many middle-aged women are interested in looking as young as they feel, they are demanding skin rejuvenation treatments such as those being supplied by Elizabeth Arden's Intensive Repair Cream and Neutrogena Healthy Skin. The manufacturers of these cosmetics are using ________segmentation.
A) demographic
B) behavioral
C) psychographic
D) geographic
E) psychological

Question

Since many middle-aged women are interested in looking as young as they feel, they are   demanding skin rejuvenation treatments such as those being supplied by Elizabeth Arden's Intensive Repair Cream and Neutrogena Healthy Skin. The manufacturers of these cosmetics are using ________segmentation.
A) demographic
B) behavioral
C) psychographic
D) geographic
E) psychological

Quizplus · Accepted Answer

Demographic segmentation is used here because the manufacturers are targeting a specific age and gender group (middle-aged women) for their skin rejuvenation treatments.

Since Many Middle-Aged Women Are Interested in Looking as Young