Allowing customers to define product quality is a practice most closely associated with:
A) a sales orientation.
B) the marketing concept.
C) a production orientation.
D) functional quality deployment.
E) transactionalism.

Question

Quizplus · Accepted Answer

The marketing concept emphasizes understanding and meeting the needs and wants of customers, which includes allowing them to define what constitutes product quality.

Allowing Customers to Define Product Quality Is a Practice Most