An external macroenvironmental factor that could affect the marketing program for J.C.Penney is the:
A) number of people working at each store.
B) financial condition of J.C.Penney.
C) caliber of the firm's executives.
D) location of J.C.Penney's distribution centers.
E) actions of Sears, one of its competitors.

Question

Quizplus · Accepted Answer

External macroenvironmental factors are those that occur outside of the company and can affect its strategy and performance. The actions of competitors, such as Sears, are external factors that J.C.Penney has no control over but can significantly impact its marketing program. Choices A, B, C, and D are internal factors related to the company's operations and management.

An External Macroenvironmental Factor That Could Affect the Marketing Program