Studies in consumer behavior have determined that attitudes:
A) are learned.
B) have an object.
C) have both direction and intensity.
D) are stable and generalizable.
E) are accurately described by all of the above.

Question

Quizplus · Accepted Answer

Attitudes are learned through experiences and social interactions. They always have an object, which is the focus of the attitude. Attitudes also possess both direction (positive or negative) and intensity (strength). However, they are not always stable and generalizable; this aspect can vary depending on the individual and context, but it is not a defining characteristic of attitudes. Therefore, the correct answer that encompasses all accurate descriptions is that attitudes are accurately described by all of the above, except for the notion that they are always stable and generalizable.

Studies in Consumer Behavior Have Determined That Attitudes