The objective of _____ is to make routine marketing operations such as sales calls, service programs, and customer support activities more efficient.
A) analytical CRM
B) customerization
C) functionalization
D) collaborative CRM
E) operational CRM

Question

Quizplus · Accepted Answer

Operational CRM focuses on automating and improving customer-facing and back-office processes to enhance efficiency in marketing operations, sales, and customer service.

The Objective of _____ Is to Make Routine Marketing Operations