How does a purchase in the business market differ from a purchase made in the consumer market?
A) Reciprocity exists in both the business market and the consumer market.
B) Fewer businesses use leasing today than did two decades ago.
C) There is a longer negotiating period for the purchase of most consumer products.
D) The average order in the business market is considerably larger than its counterpart in the consumer market.
E) The purchase in the business market is more likely to be indirect.

Question

Quizplus · Accepted Answer

The average order size in the business market is typically larger than in the consumer market, reflecting the scale of operations and the bulk purchasing often involved in business transactions.

How Does a Purchase in the Business Market Differ from a Purchase