During the business analysis stage of new-product development for a new musical variety show featuring a different million-record seller solo entertainer or group each week, the production company would;
A) estimate market demand for such a television show.
B) determine which artists would be willing to participate in such a program.
C) set fees for performing artists.
D) find a venue in which to film the shows.
E) tape a sample show and get audience reaction.

Question

Quizplus · Accepted Answer

During the business analysis stage, the focus is on estimating market demand and financial viability, which involves assessing potential consumer interest and market size for the new product.

During the Business Analysis Stage of New-Product Development for a New