Which of the following statements about trading down is True?
A) When trading down is used, the new product may permanently hurt a firm's reputation.
B) Essentially trading down involves product innovation.
C) Trading down is a much safer strategy to employ than trading up.
D) The only element of the marketing mix affected by a strategy of trading down is distribution.
E When trading down is used, the major problem is how to change the firm's image enough so new

. customers will accept the higher-priced products.

Question

Which of the following statements about trading down is True?
A) When trading down is used, the new product may permanently hurt a firm's reputation.
B) Essentially trading down involves product innovation.
C) Trading down is a much safer strategy to employ than trading up.
D) The only element of the marketing mix affected by a strategy of trading down is distribution. 
 E When trading down is used, the major problem is how to change the firm's image enough so new
 
 . customers will accept the higher-priced products.

Quizplus · Accepted Answer

Trading down involves adding a lower-priced item to a product line, potentially risking the firm's reputation if consumers perceive a decrease in overall quality.

Which of the Following Statements About Trading Down Is True