Carnation Instant Breakfast is an enriched powder that when mixed with milk makes a healthy breakfast. The product has been offered in a box that is shaped more like a cereal box. A new packaging design has been created, which is cube-shaped. The new shape with make the package easier to store. The new packaging is an example of:
A) trading up.
B) product alteration.
C) product mix contraction.
D) repositioning.
E) trading down.

Question

Quizplus · Accepted Answer

The new packaging design represents a change in the physical aspect of the product, which is considered a product alteration. This does not necessarily change the product's quality or positioning but alters its presentation or functionality.

Carnation Instant Breakfast Is an Enriched Powder That When Mixed