The main reason for using a line-extension strategy is to:
A) reflect changes in organizational goals.
B) increase a product's breadth.
C) modify a product line's life cycle.
D) appeal to more market segments.
E) bring the company's activities more in line with the marketing concept.

Question

Quizplus · Accepted Answer

A line-extension strategy is primarily used to appeal to more market segments by introducing variations of a product, thereby catering to different consumer preferences and expanding the product's market reach.

The Main Reason for Using a Line-Extension Strategy Is To