Which of the following is an example of a company that has expanded the depth of its product mix?
A) L'Oreal introduces additional hair colorings for women.
B) Pet Food Company purchases Old El Paso brand salsa.
C) H&R Block introduces America to Compuserve.
D) Sears purchases a national real estate agency.
E) None of the above is an example of a company that has expanded the depth of its product mix.

Question

Quizplus · Accepted Answer

Expanding the depth of a product mix involves adding more variations to an existing product line to appeal to different customer preferences. L'Oreal introducing additional hair colorings for women is an example of increasing the depth of its product mix by offering more options within the same product category.

Which of the Following Is an Example of a Company