Value pricing is a form of nonprice competition in which benefits are emphasized instead of price.

Name: Value pricing is a form of nonprice competition in which benefits are emphasized instead of price.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Value pricing involves setting a product's price based on the benefits it provides compared to the price, rather than emphasizing benefits over price. It's a strategy that focuses on providing a favorable mix of price and benefits to the consumer, rather than avoiding price competition altogether.

Value Pricing Is a Form of Nonprice Competition in Which