A vertical marketing system:
A) was the dominant form of distribution until the advent of the horizontal marketing system.
B) evolved because producers were not concerned with the needs of their middlemen.
C) requires all marketing functions be performed by the wholesaler.
D) is a loosely coordinated distribution channel that allows retailer and wholesaler participants to retain their freedom.
E) is used to improve operating efficiency and marketing effectiveness.

Question

Quizplus · Accepted Answer

A vertical marketing system is designed to improve efficiency and effectiveness in the distribution channel by integrating various levels of the supply chain, often through formal coordination or integration, to achieve better control, reduced costs, and enhanced collaboration among members.

A Vertical Marketing System