Which of the following is an example of a contractual vertical marketing system?
A) a product and trade name franchise like Texaco
B) a retailer cooperative like Certified Grocers
C) a wholesaler-sponsored voluntary chain like Supervalu
D) a business format franchise like Midas
E) all of the above

Question

Quizplus · Accepted Answer

All the options provided are examples of contractual vertical marketing systems, where independent firms at different levels of production and distribution join together through contracts to achieve greater economies of scale and greater sales impact than they could achieve alone.

Which of the Following Is an Example of a Contractual