If you associate SALUTE with FLAG,then hearing SALUTE will temporarily increase how likely you are to think of the word FLAG.Which concept tries to explain that tendency?
A)Depth of processing
B)Base-rate information
C)Spreading activation
D)The framing effect

Question

​If you associate SALUTE with FLAG,then hearing SALUTE will temporarily increase how likely you are to think of the word FLAG.Which concept tries to explain that tendency?
A)Depth of processing
B)​Base-rate information
C)​Spreading activation
D)​The framing effect

Quizplus · Accepted Answer

The concept that tries to explain this tendency is spreading activation. Spreading activation theory suggests that when one concept is activated in memory, it primes related concepts, making them more likely to be accessed as well. When the word "salute" is heard, it activates related concepts in memory, such as "flag," making it more likely for that word to come to mind.

​If You Associate SALUTE with FLAG,then Hearing SALUTE Will Temporarily

If You Associate SALUTE with FLAG,then Hearing SALUTE Will Temporarily