Values are enduring beliefs that a particular action or mode of conduct is personally or socially acceptable and desirable.
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Q25: Every individual has the same need structure,
Q26: Motivated behaviour occurs when an individual perceives
Q27: Psychogenic drives are psychologically inculcated.
Q28: Biogenic needs are biological in origin.
Q29: Consumers are likely to be same in
Q31: Terminal values are the things desired as
Q32: Internal motivation is an intrapersonality generated motivation.
Q33: External values are generated by other people's
Q34: Cognitive motives reflect motives that emphasize an
Q35: The id is the unconscious, instinctive source
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