According to the theory of reasoned action:
A) a person's tendency to buy the product is influenced by media advertisements
B) a person's attitude is determined by their beliefs about the intentions of advertisers
C) a person's attitude is determined by their levels of expertise and familiarity with the brand
D) a person's intention to purchase a brand can be predicted by the person's attitude towards the brand and the subjective norms

Question

Quizplus · Accepted Answer

The theory of reasoned action suggests that a person's intention to engage in a behavior (such as purchasing a brand) can be predicted by their attitude towards the behavior and the subjective norms (what they believe others think they should do).

According to the Theory of Reasoned Action