The ability to obtain information about the size nature and behavior of the market segment refers to:
A) Measurability
B) Marketability
C) Accessibility
D) Substantiality
E) Congruency

Name: The ability to obtain information about the size nature and behavior of the market segment refers to: A) Measurability B) Marketability C) Accessibility D) Substantiality E) Congruency
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Question

Quizplus · Accepted Answer

Measurability refers to the ability to obtain information about the size, nature, and behavior of a market segment.

The Ability to Obtain Information About the Size Nature and Behavior