According to the expectancy disconfirmation model, satisfaction depends on:
A) consumption experiences
B) understanding competitor's customers
C) a comparison of pre-purchase expectations to actual outcomes
D) reinforcing the attitudes of current customers
E) All of the above.

Question

Quizplus · Accepted Answer

The expectancy disconfirmation model posits that satisfaction is determined by the comparison between pre-purchase expectations and the actual performance or outcomes experienced. If the actual experience meets or exceeds expectations, satisfaction is likely to occur.

According to the Expectancy Disconfirmation Model, Satisfaction Depends On