Which of the following is not discussed in Chapter 16 as one of the ways in which companies can help consumers to remember?
A) Get more attention
B) Using abstraction
C) Encouraging elaboration
D) Using easy-to-remember stimuli
E) All of the above are discussed in Chapter 16 as ways that companies help consumers to remember.

Question

Quizplus · Accepted Answer

Using abstraction is not typically discussed as a method for helping consumers remember; instead, concrete and easy-to-remember stimuli are more effective.

Which of the Following Is Not Discussed in Chapter 16