The ________ is where attitude formation or change provokes much less thought and results from the association of a brand with either positive or negative peripheral cues.
A) peripheral route
B) objective route
C) behavioral route
D) subjective route
E) central route

Question

Quizplus · Accepted Answer

The peripheral route to persuasion involves attitude changes that occur with minimal thought, often through the association of a product or idea with positive or negative cues, rather than through the evaluation of the core attributes of the product or idea itself. This contrasts with the central route, which involves a more thoughtful and deliberate process.

The ________ Is Where Attitude Formation or Change Provokes Much