Define the following ways of measuring customer value: actual value, unrealized potential value, current/short-term value, long-term value, and customer lifetime value. How do these different measurements relate to each other, where do they overlap, and how do they differ?

Question

Quizplus · Accepted Answer

The Answer of Define the following ways of measuring customer value: actual value, unrealized potential value, current/short-term value, long-term value, and customer lifetime value. How do these different measurements relate to each other, where do they overlap, and how do they differ?

Define the Following Ways of Measuring Customer Value: Actual Value