According to Philip Kotler, the following shifts have occurred as companies move from mass marketing to customer-focused marketing except:
A) from market share to share of customer
B) from direct contact with end users to reliance on efficient intermediaries
C) from large customer segments to individual customers
D) from pursuing all types of customers to pursuing high-potential-value customers

Question

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Philip Kotler, a prominent figure in marketing, emphasizes a shift towards more direct engagement with customers in customer-focused marketing, contrary to option B, which suggests a move towards greater reliance on intermediaries. The other options (A, C, D) correctly represent shifts towards customer-focused marketing, such as focusing on share of customer, targeting individual customers, and pursuing high-potential-value customers.

According to Philip Kotler, the Following Shifts Have Occurred as Companies