Communicating directly with the target customer for an event that will generate a response is:
A) Interactive marketing
B) Sales promotion
C) Direct marketing
D) Internet marketing

Question

Quizplus · Accepted Answer

Direct marketing involves communicating directly with the target customer to generate a response or transaction. This can include methods like email marketing, direct mail, and telemarketing, where the communication is directly between the marketer and the consumer without intermediaries.

Communicating Directly with the Target Customer for an Event That