As technology has given consumers and potential consumers access to information about firms, many firms have felt increasingly vulnerable to misinformation as well as information to facilitate purchases. The micro-environment element that includes groups that have an interest in the firm but who are not directly related are known as
A) third parties.
B) indirect suppliers.
C) publics.
D) intermediaries.

Question

Quizplus · Accepted Answer

The micro-environment element that includes groups with an interest in the firm but who are not directly related to its day-to-day operations is known as "publics." This term encompasses a wide range of stakeholders, including media, governments, citizen action groups, and more, who can influence or be influenced by the firm's actions but are not engaged in transactions with the firm like suppliers or intermediaries.

As Technology Has Given Consumers and Potential Consumers Access to Information