Rick Had Solid Information About the Internal Costs, Volume and Objectives

Rick had solid information about the internal costs, volume and objectives he needed to set prices for the next year. Before he can set prices, he also needs to understand what is going on the market in general. He will examine the competitors' overall pricing, and he will need to research consumer demand for the products to know how the size of the total market and

A) the competitors' break-even points.
B) the demand for his product.
C) the impact of changing demographics.
D) the actual sales for the past three years.