Which promotional budget-setting method is used without any actual quantitative data?
A) Intuition and instinct
B) Percent of sales
C) Competitive responses
D) Objective and task
Correct Answer:
Verified
Q66: Awareness and knowledge can be categorized as
A)
Q67: Liking and preference can be categorized as
A)
Q68: Sales related objectives could be expressed in
A)
Q69: Why is it hard to link sales
Q70: How many promotional budget-setting methods are there?
A)
Q72: Which promotional budget-setting method is used after
Q73: A promotional budget set based on the
Q74: A promotional budget based strictly on the
Q75: As reach increases, _ decreases.
A) frequency
B) exposure
C)
Q76: As frequency increases, _ decreases.
A) frequency
B) reach
C)
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