Customer relationship management (CRM) is defined as the holistic process of identifying, attracting, differentiating, and retaining customers.
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Q42: If a good or service performs better
Q43: If the performance of a product matches
Q44: Companies with a value-based philosophy ensure that
Q45: The American Consumer Satisfaction Index is a
Q46: Societal marketing practices are formally integrated into
Q48: CRM allows for multichannel marketing so that
Q49: Customer lifetime value is defined as the
Q50: The gross domestic product is the sum
Q51: At the heart of marketing is
A) planing
Q52: According to the American Marketing Association, marketing
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