Motivation moves consumers from a need to action or behavior. The correct sequence of this process is
A) need-drive-goal-behavior
B) need-want-drive-goal-behavior
C) need-drive-want-goal-behavior
D) need-goal-want-drive-behavior

Question

Quizplus · Accepted Answer

The correct sequence is need-drive-want-goal-behavior, where a need triggers a drive, leading to a want, which sets a goal, resulting in behavior.

Motivation Moves Consumers from a Need to Action or Behavior