Many companies use a _____, which entails the selection of one market segment to target with one single brand.
A) differentiated marketing strategy
B) concentrated marketing strategy
C) undifferentiated marketing strategy
D) single marketing strategy

Question

Quizplus · Accepted Answer

A concentrated marketing strategy involves selecting one specific market segment to target with a single brand, focusing all efforts on that particular segment.

Many Companies Use a _____, Which Entails the Selection of One