Behavioral segmentation variables include all of the following except
A) benefit
B) usage rate
C) buyer readiness
D) personality
Correct Answer:
Verified
Q128: The process of selecting the segments of
Q129: The process of offering products to the
Q130: Not all market segments are financially feasible
Q131: Marketing managers are especially interested in the
Q132: The primary categories of market segmentation include
Q134: Demographic segmentation variables include all of the
Q135: The age categorization of socio-demographic groups such
Q136: The two major demographic segmentation variables are
A)
Q137: In understanding the differences between males and
Q138: Demographics are closely linked to _ segmentation,
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