In determining the feasibility of a particular market segment, a company accesses government census data as well as commercial databases to determine how large the segment may be. This is an example of assessing the _____ of the market segment being considered.
A) measurability
B) substantiality
C) stability
D) actionability

Question

Quizplus · Accepted Answer

Determining how large the segment may be is an example of assessing the substantiality of the market segment being considered.

In Determining the Feasibility of a Particular Market Segment, a Company