Loyalty segmentation is the process of identifying market segments based on a consumer's stage of readiness to purchase a particular product.

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Loyalty segmentation is the process of identifying market segments based on the degree of brand preference, commitment, retention, and allegiance to a brand, whereas buyer-readiness stage segmentation is based on the a consumer's stage of readiness to purchase a particular product.

Loyalty Segmentation Is the Process of Identifying Market Segments Based