In terms of a brand strategy, a line extension involves extending the existing brand name by introducing new product offerings in an existing product category.

Name: In terms of a brand strategy, a line extension involves extending the existing brand name by introducing new product offerings in an existing product category.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A line extension uses an existing brand name to introduce new products within the same product category, leveraging the brand's established reputation.

In Terms of a Brand Strategy, a Line Extension Involves