Channels adopting a(n) _____ have a dominant member of the distribution channel in terms of size, expertise, or influence who coordinates the tasks of each channel member.
A) multichannel distribution
B) vertical integration
C) contractual channel arrangement
D) administered channel arrangement

Question

Quizplus · Accepted Answer

An administered channel arrangement is where a dominant member of the distribution channel, due to its size, expertise, or influence, coordinates the tasks of each channel member without formal agreements.

Channels Adopting A(n) _____ Have a Dominant Member of the Distribution