The chain of activities performed in the process of developing, producing, marketing, delivering, and servicing a product for the benefit of the customer is called the
A) channel structure
B) distribution chain
C) value chain (or supply chain)
D) distribution channel

Question

Quizplus · Accepted Answer

The value chain (or supply chain) refers to the full range of activities that businesses engage in to bring a product or service from conception to delivery and beyond, ensuring value is added at each step for the benefit of the customer.

The Chain of Activities Performed in the Process of Developing