In terms of channel organization and administration, a dual channel of distribution (or multichannel distribution, or multimarketing) is
A) selling a product to two or more retailers
B) using two horizontal channels
C) using two or more channels of distribution to sell to different markets
D) the acquisition or merger with an intermediary in the channel that is either a supplier or a buyer

Question

Quizplus · Accepted Answer

A dual channel of distribution involves using two or more channels to reach different markets, allowing a company to target various customer segments effectively.

In Terms of Channel Organization and Administration, a Dual Channel