All of the following are advantages of intermediaries except
A) intermediaries often provide service contracts
B) intermediaries pay a higher percentage of advertising costs for both manufacturers and retailers
C) intermediaries often use their own trained salespeople to train retailers sales staff on product use
D) intermediaries conduct research for the manufacturer and the channel

Question

Quizplus · Accepted Answer

Intermediaries do not typically pay a higher percentage of advertising costs for both manufacturers and retailers; this is usually the responsibility of the manufacturers or retailers themselves.

All of the Following Are Advantages of Intermediaries Except