Atmospherics refers to the intangible attributes of a retail store, such as odors and sounds.

Question

Quizplus · Accepted Answer

Atmospherics refers to the physical attributes of the store or nonstore retailer. For a brick-and-mortar store, atmospherics include lighting and music tempo, the fixtures and other displays, colors, and store layout-in other words, all the store characteristics that create the overall mood and image for the store.

Atmospherics Refers to the Intangible Attributes of a Retail Store