Using the firm's database, a direct marketing program should begin by
A) developing a profile of the firm's best customers
B) calculating the lifetime value of each customer
C) by calculating the lifetime value and the share of the customer for each customer
D) dividing each contact into three categories: buyers, inquirers, and prospects
Correct Answer:
Verified
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Q186: The key to a direct marketing program
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Q190: The two recent trends that have enhanced
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Q193: Because of the high cost of travel
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