Developing a CRM program requires all of the following steps except
A) differentiating customers in terms of their needs and value to the organization
B) developing a profile of the firm's best customers
C) interacting with customers in a cost-effective and efficient manner
D) customizing the product offering to meet individual customer needs

Question

Quizplus · Accepted Answer

Developing a CRM program requires differentiating customers in terms of their needs and value to the organization, interacting with customers in a cost-effective and efficient manner, and customizing the product offering to meet individual customer needs.

Developing a CRM Program Requires All of the Following Steps