Identify the source of information that is MORE likely to reveal the segments being targeted and the differential advantage being touted by industrial firms.
A) Product sales literature
B) Activities of the sales force
C) Trade advertising
D) Sales brochures
E) Informal contacts

Question

Quizplus · Accepted Answer

Trade advertising is more likely to reveal the segments being targeted and the differential advantage being touted by industrial firms because it is specifically designed to reach a business audience, including industry insiders and potential clients, often highlighting the unique benefits and targeted segments of the product or service.

Identify the Source of Information That Is MORE Likely to Reveal