Which information source can give a firm an early view of a competitor's product and how it will eventually be marketed after rollout to a larger market?
A) Plant tours
B) Annual reports
C) Test markets
D) 10K statements
E) Electronic databases

Question

Quizplus · Accepted Answer

Test markets provide a firm with an early view of a competitor's product and its marketing strategy before it is rolled out to a larger market. This is because test markets are used to gauge the performance of a product in a smaller, controlled setting before a full-scale launch.

Which Information Source Can Give a Firm an Early View