This method for assessing sensitivity to elements of the marketing mix uses the knowledge of managers, the sales force, etc.
A) Expert judgment
B) Customer survey-based methods
C) Experiments
D) Analyses of past data
E) Scanner data

Question

Quizplus · Accepted Answer

Expert judgment relies on the insights and experiences of managers, the sales force, and other knowledgeable individuals to assess sensitivity to marketing mix elements, rather than on direct customer feedback, experimental data, or historical data analysis.

This Method for Assessing Sensitivity to Elements of the Marketing