The method of estimating market potential by identifying potential customers by SIC code and then extrapolating how much they buy from an activity measure, helps increase sales volume in a category or for a brand in all of the following ways EXCEPT
A) By pursuing new segments
B) By developing new products
C) By increasing the purchase rate
D) By getting more customers in existing segments
E) By increasing prices

Question

Quizplus · Accepted Answer

The method described focuses on identifying potential customers and estimating market potential based on their buying habits, which helps in targeting new segments, developing products, increasing purchase rates, and acquiring more customers in existing segments. It does not directly relate to increasing prices as a method to increase sales volume.

The Method of Estimating Market Potential by Identifying Potential Customers